SUCCESS STORIES

Vistage International

See how Vistage is using the ZUZA online marketing portal to streamline collateral fulfillment to its global organization while freeing its marketing team to focus on strategy.

Read the Vistage Video Transcript

Can you tell us a little bit about your business, and what it was like to manage your marketing needs prior to working with ZUZA’s Marketing Asset Management (MAM) system?
Athan Anas, Direct Marketing Supervisor, Vistage International: “Vistage assembles and facilitates private advisory boards for CEOs and business owners. We were founded in 1957, and have over 17,000 members in 15 different countries. Vistage is a place for members to meet once a month with their group, have one-to-one coaching, and hear expert speakers. Our main goal is to help executives make better decisions and lead better lives.

Before ZUZA, it was really hard to keep track of inventory (of marketing collateral), and just where things lived.”

Ryan Taylor, Direct Marketing Coordinator, Vistage International: “Vistage is not designed to be an inventory warehouse or a fulfillment house, and I had boxes all over the office building, much to the chagrin of the powers that be, and it was just really unorganized. Basically, at the end of every month, I was having to do manual hand counts and that alone was a day plus overtime just to figure out what we had left in stock.”

How has ZUZA simplified your marketing collateral management workflow?
Athan Anas, Direct Marketing Supervisor, Vistage International: “When we first learned about ZUZA, we sat down and saw their whole online platform and right away the ideas started flowing. I just knew there were so many applications for the tool that they had for us, that I thought it could really change the way the direct mail department at Vistage does business. We had our old system, and it just wasn’t user-friendly at all, and when we went into the meeting with ZUZA and we saw their interface, we knew it was exactly what we wanted. Their online ordering experience was just…easy. We wanted something that someone was used to when they would go to any other online store and order something. It was all laid out with images and their shopping cart system is just like any other one that you would use. There’s no confusion when orders are being placed.”

Ryan Taylor, Direct Marketing Coordinator, Vistage International: “Everything runs much more smoothly – everything has moved up to ZUZA, everything is inventoried in a way that anybody without any experience could just go in there, pull up the site, log in, check out the inventory, see what we have, and see what we’re running low on.”

Athan Anas, Direct Marketing Supervisor, Vistage International: “We know exactly how much we have of each piece at all times. We have alerts set up so when it gets to a certain quantity, we get emailed and then we can process the reorder with plenty of time so there’s no gap in supply. We have a lot of what we call “Chairs” in the field, and they’re the people who facilitate the meetings, and they’re constantly asking for marketing materials.”

Ryan Taylor, Direct Marketing Coordinator, Vistage International: “On a given day, we average maybe 15 to 25 chair orders coming through. Each one of those, by the time you weigh out the paper, make sure everything’s packed correctly, wrapped up and shipped, is about 20 minutes to a half hour per box, and when you’re looking at 10 to 15 or 20 to 25 on a big day, that’s a whole day with two people working on it.”

Athan Anas, Direct Marketing Supervisor, Vistage International: “Now we keep all that stuff at ZUZA. We have our chairs in the field, they can go online, see all the pieces, they go and pick out the items they want, they click submit, ZUZA gets the order, they fulfill it, they ship it, and that’s it. We don’t even have to touch it.”

How do you feel about your decision to switch your marketing collateral management to ZUZA?
Ryan Taylor, Direct Marketing Coordinator, Vistage International: “I think the biggest thing that ZUZA has offered me, and the rest of the team, is just the ability to have more time to do the things that we really should be focusing on. ZUZA does everything from printing on demand to printing bulk ahead of time for items that we know are going to be big quantity items. They offer fulfillment that’s readily available and on-demand, they store everything, house everything, inventory everything, and the minute that anybody orders it, it’s packed up neatly and shipped securely and gets to the end user faster than we could do it, easier than we could do it, and it really just takes all of that off of our plate.”

Athan Anas, Direct Marketing Supervisor, Vistage International: “It’s kind of a game changer for us because now we have a lot more time to do the strategic stuff that we like to do, not so much the fulfilling things all the time.”

Ryan Taylor, Direct Marketing Coordinator, Vistage International: “ZUZA offers us the ability to kind of set it and forget it, and know that everything’s going to make it out, and everything’s going to be just the way that we want it to be.”

Rubios Restaurants

See how Rubio’s has freed its internal marketing team of the daily task of collateral fulfillment for its over 200 restaurant locations, saving considerable time and money and letting its team focus on other important marketing activities.

Read the Rubios Video Transcript

What was it like to manage your marketing collateral materials before you started working with ZUZA’s Marketing Asset Management (MAM) system?
Karin  Silk, VP Marketing, Rubio’s Restaurants, Inc.: “We’ve been using ZUZA for a few years now. Our previous solution for printing much of our paper materials, particularly our menus, was very manual. When our restaurants needed new menus, they would literally fax us information, somebody on our team would pick it up off of the fax machine, then call our printing partner, fill out some paperwork, and they, on their end, would also go through a manual process of printing the menus and getting them to the restaurants.”

How has ZUZA simplified your marketing collateral management workflow?
Kara Courtney, Assistant Marketing Manager, Rubio’s Restaurants, Inc.: “We have 200 locations, and it was pretty tedious the way that we were ordering and filling orders in the past. ZUZA’s really provided us with a simple turnkey system that takes so much less time and effort, but the consistency and making sure that everything is correct is just so much easier. What we do now is just upload a template, making sure that everything looks right in the very beginning, then making sure all the stores are associated with the right template and after that it’s really all up to the store.”

Karin Silk, VP Marketing, Rubio’s Restaurants, Inc.: “Our new solution (Marketing Asset Management) with ZUZA is so much better for us. The restaurant managers connect directly through their computers in their restaurants and select menus that they need to reorder. That immediately goes to the team at ZUZA. Things get pretty much printed and shipped and delivered right to the restaurant general manager. It also has allowed them to track their packages so we no longer get phone calls about ‘I ordered those menus, when are they coming? Where are they? I haven’t seen them yet.’ They actually can go online again right from their computers and see where their package is, when the things have been printed, when it’s been shipped, and when they should be able to get it in their restaurants. They’re pretty excited that they get their menus when they need them, they know how to order them, and we here in the corporate office have seen a huge benefit as well. I can’t imagine going back to a life of all of the manual inputting that we did before. I look back and think ‘Oh my gosh, how many hours a week was our marketing team spending on fulfillment.’ Really. We’re not here to do fulfillment, we’re here to develop marketing strategies and implement tactics.”

How do you feel about your decision to switch your marketing collateral management to ZUZA?
Kara Courtney, Assistant Marketing Manager, Rubio’s Restaurants, Inc.: “It’s a no brainer. The ZUZA system has been great and would definitely recommend it to other companies.”

Karin Silk, VP Marketing, Rubio’s Restaurants, Inc.: “Turning over the execution to one of our partners (ZUZA) has been one of the best things we have ever done for our team and for our company.”

Dimension One Spas

See how Dimension 1 Spas, one of the leading suppliers of home spa equipment, uses ZUZA MAM™ (Marketing Asset Management) to save time and cut costs related to fulfillment of marketing literature to its distributors around the world.

Read the Dimension One Spas Video Transcript

Can you tell us a little bit about your business, and what it was like to manage your marketing needs prior to working with ZUZA’s Marketing Asset Management (MAM) system?
James Hedgecock, COO, Dimension One Spas: “We’re a 35 year old, family-owned, hot tub and swim spa company. We’ve been manufacturing hot tubs since our inception. Very high end, backyard hot tubs – that’s our niche – to build the best possible product we can, the best possible solution for a customer that’s looking for backyard hot water relaxation. We sell our products through retail-direct stores in the United States and North America, and then we sell through distributors around the rest of the world – Asia, Europe, South America, Australia. Today we are a radically different marketing team than we were before. Before we had a few people in house and we’d try and handle dealer calls and they’d need this or they’d need that and either it was the marketing team or customer service team trying to help with that. The two big problems that we had with our old system was both the cash management issue of buying a large order and then the obsolescence and the logistics of inventory management on fulfilling those orders – all of which have been cleared up with the new system we are working with today.”

How has ZUZA simplified your marketing collateral management workflow?
Jodi Wischerman, Customer Service and Aftermarket Manager: “Well across the United States and and including Europe, we have about 325 distributors. Imagine 325 people placing orders consistently on a daily basis for packs of brochures or packs of different types of literature. With the amount of literature we carry, it just got to be too much. We definitely spent more than an hour a day processing literature orders. Today, with a lot of our distributors, dealers – we don’t even hear from them for literature orders. You now feel like you have, like, almost a whole extra day in a week to do other things.”

How do you feel about your decision to switch your marketing collateral management to ZUZA?
James Hedgecock, COO, Dimension One Spas: “The real beauty of ZUZA is that you’ve got offset printing, you’ve got digital print on demand, you’ve got mailing services, you’ve got an extremely creative team, and you have that entire system, that entire team, within an interactive online solution available both to us and to our retail partners at the same time. ZUZA has been an extremely valuable program that, right now, I don’t think we could live without.”